Nov 22, 2011

Brand Minimalism

by Contrast in with No Comments

What would happen if you took iconic brands and minimalized the details on their packaging to their absolute minimum? Is that going to help or hurt the brand? Mehmet Gozetlik of the design collective Antrepo decided to see for himself. … Read More

Sep 15, 2011

Less is more (sometimes)

by Contrast in with No Comments

With packaging design – its always a tricky balance to create something that will work well in a competitive retail environment where everything is busy and cluttered. Sometimes creating a design that is strikingly minimalistic can actually draw more attention … Read More