Oct 3, 2011

Don’t Just Follow

by Contrast in with No Comments

Sometimes as designers you can fall into the trap of just following – and not leading. It happens to everyone if you don’t consciously push away from the expected and explore options that initially might look completely unrealistic. Its very … Read More

Sep 15, 2011

Less is more (sometimes)

by Contrast in with No Comments

With packaging design – its always a tricky balance to create something that will work well in a competitive retail environment where everything is busy and cluttered. Sometimes creating a design that is strikingly minimalistic can actually draw more attention … Read More