Three is a Japanese cosmetics brand. Their products are based on 3 core values: natural, honest & creative, thus the name Three. Nendo design agency wanted to incorporate these 3 values into the design of the packaging.
“Our motif for integrating these three core values into the packaging was the image of blocks carved from natural stone. Blocks of stone are a natural material shaped patiently by human hand; stacked together, they become architecture, freely formed by human creativity and the attributes of the materials.” – Nendo
I really like the simplicity of the packaging design and how the clean design speaks so clearly about the 3 core values of the product.