Works with Water Works

What a refreshing take on a Pharmaceutical brand by Elmwood. Works with Water is a natural soluble food supplement that is really easy to take and this brilliant packaging design does so well in communicating this. They describe the platform for this strategic brand as “personal, human and transparent”.

We love the concept of how the product is a ‘life-saver’ and how effectively they have used a life-belt in water to communicate how the product is ingested. We also really enjoy how the life-belt changes, communicating the various parts of the body that the product targets.

So very clever.