12 of the coolest billboards

The fun and amazing thing about billboards are that they capture attention in a way that normal print ads can’t.This is because of their size and strategic placement. Most billboards make it seem as if no effort has gone into them but in actual fact a lot has gone into their strategy and concept.When ever you drive on the high way you see all of these creative billboards to promote a product or service. Some you drive past and they have no impact but some like these ones are ever so memorable.

Koleston by Wella used the natural surroundings to show case their new products.The colour of the woman’s hair changes as the surroundings changes. Can you say clever!

Bic used the grass field in front of this billboard to promote their raisers.The only set back is the mowing the lawn.

Taking a traditional ad and making it exiting and new.

To demonstrate the long-lasting whiteness of Tide detergent, billboards covered in cotton with self cleaning effect were placed on a really busy road. After a few weeks, they became more and more polluted and clean clothes were revealed.

Pond’s cleans your pores.

This Billboard in Chicago was cleverly engineered so that the dial will fall on a breakfast item until it goes to 12 o’clock when the dial falls on the burger indicating that it is lunch time.

Using the small space between to car billboards to promote the smart car.

Coops Paint went crazy!!It might not be very  sophisticated but it shows how far you can go with a billboard.