back to the start

We all know that sustainability is something that is important, but more often than not we turn a blind eye. Here is a short film commissioned by Chipotle created by filmmaker Johnny Kelly. He depicts how a farmer, after turning his family farm into an industrial animal factory, realises the error of his ways and goes ‘back to the start’. Returning to farming sustainably. This short film puts the issue of sustainable farming in a nutshell and really makes one think. Really enjoyed navigating through their website too, super fun and interactive. Well done to the Chipotle team!