A corporate identity of a company is probably one of the most important aspects of building a brand. I found this amazing work by Alvin Diec and I really love the way he designed the corporate identity of Perrine’s Wine Shop. The thing I like most about this design is that it is completely different to what you would normally imagine a wine shop to be like. I can already imagine what it would feel like walking into this store, even though I’ve never been there.
The simplicity of the design gives a sense of high quality and premium products, but the illustrations still keeps it enjoyable and full of fun. Over all I really like the experience of this brand and communicating that through just the corporate identity, is a job well done!