“We worked with Chef Lynch and her team to create packaging for an Italian Picnic Basket which also served the invitation. Each item in the basket was hand-wrapped and adorned with a sticker labeling the contents. The invitation was letterpressed on butcher paper and wrapped around Chef Lynch’s homemade Socca mix.”
Designed by Sideshow Press in Charleston, South Carolina “On our pony-sized 1926 letterpress, we press and print each piece individually reactivating the vintage press is a labor-of-love collaboration of three women.”
What I personally love about this project is the hand-crafted feel the vintage press gives each printed piece. So nice. A lot of designers tend to just consider modern solutions – but so often using something old – like this press – can yield amazing textured results.
Creating a design that not only looks great – but feels great – can give the user a much more enticing and overall enjoyable experience. Stimulating more than just the visual senses adds depth to a piece of packaging/design.
Using old print technology is a awesome way to spice up a basic design!