Unreal, a London based branding and advertising agency have recently completed the identity for a brand new co-operative supermarket; The People’s Supermarket.
The People’s Supermarket Mission statement
Our vision is to create a commercially sustainable, social enterprise that achieves its growth and profitability targets whilst operating within values based on community development and cohesion. Our intent is to offer an alternative food buying network, by connecting an urban community with the local farming community.
Vision and Values
The Supermarket is a sustainable food cooperative that responds to the needs of the local community and provides healthy, local food at reasonable prices. To this end, we believe in a series of key values, which guide our philosophy and management approach.
a supermarket that meets the needs of its members and the local community by offering high quality, healthy food at good prices.
a training and development resource for our community.
a community supermarket that highlights the possibilities of consumer power and challenges the status quo.
from trusted suppliers with whom we develop lasting relationships.
British produce where possible, as locally as possible.
from sustainable energy suppliers, and to promote alternative, forward-thinking ideas and solutions to environmental issues.
choice and information to help members make healthy decisions.
inspirational training and life skill opportunities for the community.
a working environment that values everyone’s contribution, is welcoming, safe and non-judgmental.
food wastage, by creating dishes from food coming up to its sell by date, and by composting all other waste material.