Coming up with innovative solutions that work is a constant challenge for packaging designers. One cannot just create something that looks good – in the end it needs to sell products.
We came across a great example where a design studio found a wonderful solution for the packaging of the brand Ramlösa. Not only does it look very premium and appealing , but it also succeeded in lowering production costs for the client. Please have a look:
“Stockholm based NINE has recently redesigned the packaging for Ramlösa’s Premium PET. The task was to replace the old glass bottle, which is both costly and environmentally unfriendly, and instead create premium bottle in PET. The design challenge was to achieve a premium association, since the association to plastic materials is not premium in the target group.”