Stumbled across this awesome concept for an anti-smoking campaign.
The main thought behind it is that the smoker literally carries his own cause of death in his pocket. This is cleverly illustrated by changing the packaging of the cigarettes to resemble a small coffin. With so many thousands of people dying each year from smoke related diseases – this packaging does a great job to really hit home the hard truth about smoking and how close the problem is to the user.
This is also a wonderful example how packaging design can be used to communicate a very powerful message.
This packaging was created by Reynolds and Reyner – check out some more of their work!